Haas F1 and Play’n Go Forge a Groundbreaking Partnership

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The Dawn of a New Era in Sports and Entertainment

A Milestone in Motorsports and Online Gaming

The Haas Formula One team has embarked on a thrilling journey with Play’n Go, a leader in the online slots industry. This multi-year agreement signifies a unique fusion of the adrenaline-packed world of Formula One with the dynamic sphere of online gaming, promising to deliver an unparalleled experience for fans across both domains.

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Brand Integration and Visibility

Prominent Brand Placement in Formula One

In this strategic alliance, Play’n Go’s branding will gain exceptional visibility. Expect to see the Play’n Go logo on the Haas team cars and the race suits of their drivers, starting with the Las Vegas Grand Prix. This placement ensures a significant presence in the global arena of Formula One, offering maximum exposure.

Play’n Go: A Gaming Industry Titan

Pioneering the Online Gaming Landscape

With its impressive daily engagement of over 1.5 million unique players and more than a quarter of a billion rounds played, Play’n Go stands as a colossus in the online gaming world. The company is renowned for its commitment to a regulated, fun, and entertainment-centric gaming experience, making it a favorite among players globally.

Shared Values and Goals

Aligning Ambitions for Progress and Innovation

Haas Formula One team principal Guenther Steiner highlights the shared ethos of ambition and values between Haas F1 and Play’n Go. Both organizations prioritize integrity, innovation, and entertainment, with a vision to expand the reach and excitement of Formula One to new audiences.

The Inaugural Event: Las Vegas Grand Prix

Unveiling the Partnership on the Grand Stage

The upcoming Las Vegas Grand Prix on November 18th marks the debut of this partnership. Fans will witness Play’n Go’s branding on the VF-23 and team apparel throughout the 2023 season, with an extension to the race suits of drivers Kevin Magnussen and Nico Hulkenberg planned for the 2024 championship.

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Leadership Insights

Perspectives from Play’n Go and Haas F1 Team Leaders

Johan Törnqvist, CEO and Co-Founder of Play’n Go, and Guenther Steiner, Team Principal of Haas F1 Team, both express their excitement and confidence in this partnership. They emphasize the alignment in driving performance, innovation, and broadening the gaming industry’s appeal through this collaboration.

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