Stake F1 Team Kick Sauber Official Formula One Sponsorship

Brand-New Identity of Stake F1 Team

The Stake F1 Team introduces a refreshed identity in Formula One, combining Stake branding with Sauber heritage. This official partnership strengthens the team’s positioning in the global sport and racing landscape.

Naming and Regional Branding (Stake vs Kick)

The team competes globally as Stake F1 Team, but in regions with advertising restrictions, it adopts the Kick Sauber identity. This ensures compliance with official regulations while maintaining visibility. Both names reflect the same partner structure, reinforcing consistent brand recognition across Formula One markets.

Title Partnership Scope and Assets

The title partnership grants Stake exclusive sponsorship rights, integrating its presence across major touchpoints of the sport. This includes on-track branding, digital activations, hospitalityand fan experiences. As a title partner, Stake aligns its community-driven vision with Formula One’s global platform, highlighting its commitment to innovation and engagement beyond the racetrack.

Visual Identity on Car, Kitand Pit Lane

The car livery, team kitand pit lane signage showcase the Stake brand on the Formula One grid. The visual identity extends to digital channels and official racing apparel, reinforcing recognition at every event. This consistent branding ensures a strong connection between fans, the teamand the Stake ecosystem.

Partnership Assets Overview

Drivers and Squad

The team introduces a driver squad designed to balance experience with future development, combining proven performance in top-tier racing with promising talent ready for the new season.

Nico Hülkenberg — Experience and Leadership

Nico Hülkenberg has raced more than 200 Grands Prix, bringing valuable expertise to the squad. Known for strong qualifying sessions, consistent lap timesand podium finishes, he embodies leadership and dependable performance throughout the season.

Gabriel Bortoleto — Rising Talent

Gabriel Bortoleto represents the future of the team. After showing speed with fastest laps and strong qualifying results in junior categories, he now continues his development in Formula One. His future potential is central to the squad’s transformation.

Team Principal and Leadership Structure

Operating from Hinwil, the Sauber Motorsport base, the team principal and leadership staff oversee strategy, performanceand decision-making. This management structure ensures consistency in operations while keeping the squad competitive at every stage of the season.

Community, Collaborationsand Stake Experience

Stake’s F1 partnership extends beyond the grid, focusing on community engagement, exclusive collaborationsand experiences that highlight its role as a global sport and entertainment partner with strong support for fans.

Fan Engagement and Live Activations

Stake builds a direct connection with its community through exclusive meet-ups, limited hospitality experiencesand interactive club events. Fans benefit from social content, live activationsand giveaways designed to strengthen support while keeping the partnership vibrant off the track.

F1 Viewing and Betting Experience on Stake

Fans enjoy a complete Formula One experience through Stake’s race markets, covering pole position, fastest lapand more. Integrated F1 betting guides help ensure a safe, responsible approach while making the viewing experience more engaging for motorsport enthusiasts.

Official Store and Merchandise Access

The official store offers limited and exclusive merchandise tied to the car and team identity. From apparel to collectibles, fans can access authentic items that reinforce their connection with Stake F1 Team both on and off the circuit.

Results and Statistics Overview

The Stake F1 Team delivers measurable performance across each season, with results tracked in constructors standings, points scoredand on-track consistency. These statistics highlight team progress and competitiveness throughout race weekends.

Constructors’ Standings and Notable Results

In the constructors championship, the team focuses on steady points accumulation and strategic success. Notable results include best finishes in midfield battles and consistent scoring, reinforcing credibility in the competition and supporting the overall growth of the squad.

Qualifying Pace vs Race-Day Execution

The team shows strong qualifying form with single-lap speed, often competing for higher grid positions. On race day, execution shifts toward strategy, tire managementand opportunities for fastest lap or improved position. This contrast defines adaptability across different sessions.

From Alfa Romeo F1 Team Stake to Stake F1 Team

The evolution from Alfa Romeo to F1 Team Stake marks a new identity, where Stake becomes the leading partner. This transition highlights continuity while establishing a stronger presence for the team.

Continuity, Brand Architectureand Legacy

The updated identity maintains Sauber’s established foundation in Formula One while aligning with Stake as title partner. Without altering ownership, the architecture respects the team’s legacy, balancing heritage with modern branding. This ensures tradition remains intact while Stake drives innovation and growth.