The world of football is not just about scoring goals; it’s about championing ideals and creating a lasting impact in society. When two iconic brands come together with such a noble vision, it’s worth standing up and taking notice. Everton, in partnership with Hummel and Stake, has unveiled a limited edition shirt that stands for more than just the game – it’s a testament to the values of equality and inclusion in football.
Everton and hummel’s decision to collaborate is rooted deeply in their shared passion for inclusivity in football. The limited edition shirt is not just a piece of merchandise; it signifies a century-long commitment by hummel to address social concerns and inspire change through the medium of sports.
Hummel, established in 1923, has consistently shown its dedication towards raising awareness about social issues. Their 100-year commitment is now celebrated with the launch of the ‘Equality Jerseys’ for seven prominent clubs across Europe, with Everton being one of them.
The design pays homage to the memorable Denmark ’86 shirt. This very template has been widely showcased across numerous hummel kits for the 2023/24 season, including Everton’s recently unveiled third strip.
A product stands out when it is launched with flair, and the Everton-hummel equality shirt is no exception. The launch saw players from various teams and supporters, reflecting the diverse fanbase of the Blues.
The photoshoot for the shirt launch had players from Everton’s men’s, women’s, Under-21s, and amputee football teams. Alongside them were fans who represented the vast diversity of Everton’s followers.
An upcoming mini-series by the Club and hummel called ‘My Everton’ will focus on fans who participated in the photoshoot. Through this series, airing on Club’s online and social media platforms, fans can learn more about the ‘All Together Now’ campaign of Everton.
When the leaders share their thoughts, it emphasizes the importance of the cause.
Allan Vad Nielsen, the CEO of hummel, remarked on the significance of the jersey. He stated that the jersey is more than just sportswear; it represents the brand’s dedication to unity and equality.
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, expressed pride in supporting this campaign. The collaboration with hummel allows the club to emphasize its commitment to diversity, equality, and inclusion in football and society.
Given the importance and uniqueness of this limited edition shirt, they are expected to fly off the shelves quickly. For those looking to be a part of this cause, and perhaps even trying their luck, the shirts are available online at evertondirect.com. Or if you prefer, visit Everton One or Everton Two from Friday, 29 September to make a purchase.
Football is not just about the players on the field; it’s about the values they stand for. The Everton-hummel limited edition shirt is a shining example of how the game can be used as a platform to champion equality and inclusivity. Whether you’re looking to satisfy your curiosity or test your luck, owning this shirt is a testament to standing up for a noble cause.